The ________ is a tool a company can use to relate its business mission and vision to individual business activities.
A) BCG matrix
B) balanced scorecard
C) SWOT analysis
D) marketing mix
E) marketing audit

Question

Quizplus · Accepted Answer

The balanced scorecard is a strategic management tool used to align business activities with an organization's vision and strategy. It enables companies to measure and monitor their performance across different departments and functions, taking into account financial, customer, internal business process, and learning and growth perspectives. The BCG matrix is a portfolio analysis tool used to evaluate a company's business units based on their market growth rate and relative market share, the SWOT analysis is a tool used to assess a company's internal strengths and weaknesses, and external opportunities and threats, while the marketing mix and marketing audit are focused on the company's marketing strategies and tactics.

The ________ Is a Tool a Company Can Use to Relate