A ________ states what the marketing function must accomplish to support a strategic business plan.
A) marketing audit
B) marketing strategy
C) marketing objective
D) SWOT analysis
E) ROMI analysis

Question

Quizplus · Accepted Answer

A marketing objective defines the specific goals that the marketing function must achieve to support a strategic business plan. Marketing strategy refers to the overall approach to achieving these goals, while a marketing audit evaluates the effectiveness of current marketing efforts. SWOT analysis is a tool used to assess the strengths, weaknesses, opportunities, and threats facing a business, while ROMI analysis calculates the return on investment for marketing campaigns.

A ________ States What the Marketing Function Must Accomplish to Support