Which of the following is a comprehensive review and assessment of a company's marketing environment?
A) a marketing plan
B) a marketing audit
C) a marketing mix analysis
D) a portfolio analysis
E) a balanced scorecard

Question

Quizplus · Accepted Answer

A marketing audit is a comprehensive review and assessment of a company's marketing environment, including its internal and external factors such as customers, competitors, trends, and resources. A marketing plan is a strategic document that outlines the company's marketing goals and how to achieve them. A marketing mix analysis is an evaluation of the company's product, promotion, price, and place strategies. A portfolio analysis is a tool for evaluating a company's product or brand performance in the market. A balanced scorecard is a performance management tool that measures and tracks a company's financial and non-financial goals.

Which of the Following Is a Comprehensive Review and Assessment