Which component of the marketing mix identifies the good or service including packaging, branding, and warranty the company offers to the target market?
A) price strategy
B) promotion promotion strategy
C) product strategy
D) place strategy
E) package strategy

Question

Quizplus · Accepted Answer

The component of the marketing mix that identifies the good or service including packaging, branding, and warranty the company offers to the target market is the product strategy. The product strategy involves developing and designing the product, determining its features and benefits, branding and packaging it, and creating a warranty program. Pricing, promotion, and place strategies are the other components of the marketing mix.

Which Component of the Marketing Mix Identifies the Good or Service