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The Pharmaceuticals Division of Omni Healthcare Holds Low Market Share

Question 52

Multiple Choice

The pharmaceuticals division of Omni Healthcare holds low market share in a high growth market. In order to increase the pharmaceuticals division's market share, managers would be most likely to decide which of the following?


A) hold the division's share
B) maintain the division's relevance to consumers
C) use money from a cash cow to promote the division
D) sell off the division
E) divest the division

Correct Answer:

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