Adam is a potential investor in Athletix, a manufacturer of sporting goods. To determine whether or not he wants to invest in the company, Adam is examining a document that lays out the financial goals for the entire company for the next three years, as well as goals in production efficiencies and shipping efficiencies. Adam is most likely reading the ________ for Athletix.

Question

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Adam is examining a document that outlines the financial goals and production and shipping efficiencies of Athletix, which is most likely the business plan. The marketing plan would focus on advertising and promotion strategies, while the financial plan would primarily deal with financial projections and budgets. The terms "business program" and "marketing program" are not commonly used and are not as well-defined as "business plan" and "marketing plan."

Adam Is a Potential Investor in Athletix, a Manufacturer of Sporting