In your text's sample marketing plan, two of the company goals are "Achieve growth rate in sales of 12% for the year 2008" and "Maintain a gross margin of 45% each month." As indicated by these two examples, a marketing goal should be ________.

Question

Quizplus · Accepted Answer

A marketing goal should be measurable, meaning that it should be quantifiable and able to be tracked and evaluated. This is important in order to assess the success of the marketing plan and make adjustments as needed. The two examples given in the text are both measurable, as they include specific growth rates and margins to be achieved.

In Your Text's Sample Marketing Plan, Two of the Company