While Preparing the Marketing Plan for a New Product Line

While preparing the marketing plan for a new product line called Nature & Nurture, Jonas wrote the following: "Recent news about toxic materials in children's toys and repeated recalls of children's products due to safety concerns creates a substantial market opportunity for Nature & Nurture products. As parents become more and more alarmed about the safety of their children's toys, they can be expected to place a greater premium on the nontoxic, environmentally friendly materials used for all Nature & Nurture products." This statement belongs in the ________ section of the marketing plan.

A) company description, purpose, and goals
B) marketing situation
C) executive summary
D) measurement and controls
E) forecasting