Future opportunities and threats are considered in the forecasting section of a marketing plan.

Question

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The forecasting section of a marketing plan typically involves analyzing and predicting future opportunities and threats for the business. This includes examining trends in the industry, competitor behavior, changes in consumer behavior, and other environmental factors that could impact the business. By considering these factors, businesses can develop strategies to capitalize on opportunities and mitigate potential threats.

Future Opportunities and Threats Are Considered in the Forecasting Section