While preparing the marketing plan for a new product line called Nature & Nurture, Jonas wrote the following: "The target Nature & Nurture customer is female, married, between the ages of 30 and 45, and has one or two children under the age of five. She has completed college and some graduate work, and has a combined household income over $70,000 per year." This statement belongs in the ________ section of the marketing plan.

Question

Quizplus · Accepted Answer

The statement about the target customer belongs in the marketing situation section of the marketing plan, which outlines information about the target market, including demographic information, needs, and behavior. The company description, purpose, and goals section provides background information about the company and its objectives, while the executive summary provides a brief overview of the entire marketing plan. Measurement and controls and forecasting sections focus on evaluating the success of the marketing plan and predicting future performance, respectively.

While Preparing the Marketing Plan for a New Product Line