Based on the sample marketing plan in your text, contingency planning is most likely to be included in which section of a marketing plan?

Question

Quizplus · Accepted Answer

Contingency planning involves preparing for unexpected events that may impact a marketing campaign or plan. As such, it would be included within the measurement and controls section of a marketing plan, which deals with tracking performance and making necessary adjustments to ensure that goals are met.

Based on the Sample Marketing Plan in Your Text, Contingency