A marketing communications objective to ________ has the goal of influencing the consumer to take the next step toward buying.

Question

Quizplus · Accepted Answer

A marketing communications objective to stimulate action aims to encourage the consumer to take the next step towards making a purchase, such as visiting a store, making an inquiry, or placing an order. This objective is focused on converting interest and desire into action, and is often used in conjunction with other objectives like building awareness and interest or reinforcing the buying decision.

A Marketing Communications Objective to ________ Has the Goal of Influencing