Which of the following is a promotional technique that involves giving buyers free or low-cost items in the product package to encourage buying?

Question

Quizplus · Accepted Answer

This is called a premium technique, where the buyer is given a free or low-cost item with the product package to encourage buying. Point-of-purchase display is a technique where the product is displayed prominently in the store, while sweepstakes and loyalty programs involve offering rewards or incentives for buying or remaining a customer. Refund or rebate is a technique where the customer is refunded a portion of the purchase price or given a rebate after buying the product.

Which of the Following Is a Promotional Technique That Involves