An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup. In terms of the communication model, which of the following would be the best way for the source to measure feedback?

Question

Quizplus · Accepted Answer

The best way to measure feedback in this situation would be to measure the number of people who redeem the $1-off coupon. This would provide a direct measure of how many people were influenced by the ad and made a purchase as a result, which is the ultimate goal of the ad campaign. The other options may provide some information, but they are not as directly related to the effectiveness of the ad in terms of driving sales.

An Ad for Maybelline Age-Minimizing Makeup in Ladies' Home Journal