A business that practices a marketing orientation does not need to consider elements beyond the 4 Ps of the marketing mix.

Question

Quizplus · Accepted Answer

A marketing orientation involves putting the customer at the center of all business decisions, not just focusing on the elements of the marketing mix. It involves researching customer needs and desires, understanding competitors, and adapting strategies accordingly. Therefore, a marketing-oriented business would consider elements beyond the 4 Ps of the marketing mix, such as market segmentation, target audience, branding, and positioning.

A Business That Practices a Marketing Orientation Does Not Need