Kirin works as part of the marketing team at a regional supermarket chain. To analyze data collected from the stores' scanner data in reference to marketing events such as the chain's radio advertisements and weekly newspaper inserts, Kirin will need to use a ________.

Question

Quizplus · Accepted Answer

The marketing-mix model is used to analyze the impact of different marketing activities on sales. It helps marketers to understand how different elements of the marketing mix, such as radio advertisements and newspaper inserts, contribute to sales. A media-mix strategy is focused on the selection and allocation of different media channels for advertising, and a marketing-mix strategy is a broader approach that considers all elements of the marketing mix, including product, price, promotion, and place. Marketing-mix optimization and media optimization plans are both focused on maximizing the effectiveness of marketing activities, but are more specific than the marketing-mix model in terms of their focus on optimization.

Kirin Works as Part of the Marketing Team at a Regional