Marketing-mix models are used almost exclusively by retail businesses.

Name: Marketing-mix models are used almost exclusively by retail businesses.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketing-mix models can be used by any type of business, not just retail businesses. They can be used by service businesses, manufacturers, and even nonprofit organizations to help determine the most effective combination of the four Ps (product, price, promotion, and place) for their particular offering.

Marketing-Mix Models Are Used Almost Exclusively by Retail Businesses