Clean-Eaze, a producer of home cleaning products, has designed a new label for its window cleaner. Under the original 12 categories of marketing variables, Clean-Eaze has adjusted its promotions.

Question

Quizplus · Accepted Answer

The original 12 categories of marketing variables do not specifically include "promotions" as a standalone category; they are part of the broader marketing mix, which traditionally includes Product, Price, Place, and Promotion. Clean-Eaze adjusting its promotions would fall under the broader category of Promotion in the marketing mix, not a separate category among the original 12.

Clean-Eaze, a Producer of Home Cleaning Products, Has Designed a New