A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch.He doesn't know how to find a dealer though,and he doesn't have Internet access.Which of the following reasons explain why marketing fails to occur here?
A)There are not two or more parties with unsatisfied needs.
B)A desire to satisfy a need is missing.
C)No assessments of consumer wants and needs have been made.
D)There is no way for the parties involved to communicate.
E)The ability to satisfy a need is missing.

Question

Quizplus · Accepted Answer

Four factors are required for marketing to occur: (1)two or more parties (individuals or organizations)with unsatisfied needs;(2)a desire and ability on their part to be satisfied;(3)a way for the parties to communicate;and (4)something to exchange.The farmhand is unable to communicate with those that would be willing to sell him a scooter,particularly those who use Internet-based "want ads" such as Craigslist.

A Farmhand Would Like to Buy a Moped Scooter to Commute