Conducting marketing research is an excellent way to address the first objective in marketing,which is to discover consumers'
A)diversity of opinion to create persuasive advertising messages.
B)income to determine the most lucrative price point for a product.
C)lifetime value of an offering to the organization.
D)characteristics that would be useful to segment markets.
E)needs to create products that could satisfy them.

Question

Quizplus · Accepted Answer

The importance of discovering and satisfying consumer needs in order to develop and offer successful products is critical to understanding marketing.

Conducting Marketing Research Is an Excellent Way to Address the First