Which of the following statements about 3M's marketing program for Post-it Flag Highlighters and Post-it Flag Pens is most accurate?
A) In his first attempt,David Windorski,a 3M inventor,designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
B) Paralegals were initially the intended target market for the Post-it Flag Highlighter.
C) David Windorski,a 3M inventor,developed the Post-it Flag Pen for the office worker segment.
D) The Post-it Flag Highlighter was not successful and was deleted from the Post-it Flag product line.
E) In development of the Post-it Flag Highlighter,David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "wow" factor.
Correct Answer:
Verified
Q125: The purpose of the introduction of 3M
Q133: The 3M Post-it Flag Highlighter and Pen
Q135: Shortly after World War II,John Jackson developed
Q136: Which of the following statements about the
Q137: In U.S.business history,the marketing concept era began
Q137: The period of American business history when
Q140: The pricing strategy for 3M's Post-it Flag
Q141: All of the following are aspects of
Q142: Recently,Fortune magazine named Trader Joe's "America's hottest
Q143: An organization that focuses its efforts on
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents