In U.S.business history,the marketing concept era began in
A)the early years of the Civil War.
B)the 1920s.
C)the 1950s.
D)the mid-1980s.
E)the first few years of the 21st century.

Question

Quizplus · Accepted Answer

Marketing became the motivating force among many American firms in the 1950s,which led to the marketing concept-the idea that an organization should (1)strive to satisfy the needs of consumers while also (2)trying to achieve the organization's goals.

In U.S.business History,the Marketing Concept Era Began in