Shortly after World War II,John Jackson developed an idea for a machine lubricant that was superior to anything currently on the market.He persuaded friends to help him begin producing it for sale.While demand kept up with production at first,he soon found that he had to hire a sales force to sell excess product to manufacturing companies in the area.He decided this was primarily because of several strong competitors that had recently come into the industry.This is an example of marketing behavior that would occur during the ________ era of U.S.business history.
A)marketing concept
B)production
C)goods
D)sales
E)social entrepreneurship

Question

Quizplus · Accepted Answer

In the sales era from the 1920s to the 1960s,manufacturers found they could produce more goods than buyers could consume.Competition grew.The usual solution was to hire more salespeople to find new buyers.

Shortly After World War II,John Jackson Developed an Idea for a Machine