When developing new offerings,marketing may provide staff to serve as part of ________,which consists of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.
A)a cross-functional team
B)a department
C)a strategic business unit
D)an organization
E)a business consortium

Question

Quizplus · Accepted Answer

When developing marketing programs for new or improved offerings,an organization's senior management may form cross-functional teams.These consist of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.

When Developing New Offerings,marketing May Provide Staff to Serve as Part