Question 1

Successful organizations must be visionary,which includes the ability to
A)develop strategies based on those that were successful in the past.
B)be backward-looking,examining the past carefully to learn from mistakes.
C)anticipate future events and respond quickly and effectively.
D)hire the most culturally diverse team possible in order to generate the best new ideas.
E)involve all stakeholders of the organization when defining its business mission.

Accepted Answer

To be successful,today's organizations must be forward-looking.They must anticipate future events and respond quickly and effectively to those events.

Question 2

An organization's foundation includes which of the following?
A)Core values
B)Business definition
C)Goals
D)Strategic levels
E)Offerings

Accepted Answer

An organization's foundation includes core values,mission (vision),and organizational culture.

Question 3

An organization's foundation can be broken into three key elements:
A)products,services,and ideas.
B)business definition,long-term goals,and short-term objectives.
C)board of directors,top management,and stakeholders.
D)corporate-level strategies,SBU-level strategies,and functional-level strategies.
E)core values,mission/vision,and organizational culture.

Accepted Answer

An organizational foundation includes core values,mission (vision),and organizational culture.

Question 4

In general,a visionary organization asks which three types of questions to specify its foundation,set a direction,and formulate strategies?
A)Why,when,where
B)What,by whom,how
C)How,when,where
D)Why,what,how
E)Who,why,when

Accepted Answer

Today's visionary organization uses three key elements to: (1)specify its foundation (why does it exist? core values,mission/value,and organizational culture);(2)set a direction (what will it do? business definition,long- and short-term goals/objectives);and (3)formulate strategies (how will it do it? by level,by offering).

Question 5

A key role of the marketing department is to "look outward." This is accomplished by
A)allocating financial resources across strategic business units.
B)communicating the vision of the marketing department forcefully enough to be incorporated into the overall mission of the company.
C)forming cross-functional teams to help solve the organization's marketing problems.
D)implementing new accounting regulations passed by legislators.
E)listening to customers in order to inform decisions for developing and producing offerings.

Accepted Answer

A key role of the marketing department is to look outward by listening to customers,developing and producing offerings,and implementing marketing program activities.

Question 6

The philosophical reason for an organization's existence is referred to as its organizational
A)strategy.
B)direction.
C)foundation.
D)goal.
E)business.

Accepted Answer

An organization's foundation is its philosophical reason for being-why it exists.

Question 7

Cross-functional teams refer to
A)members of an organization who have been trained in multiple disciplines so they can easily move from one job to another as needed.
B)situations where two departments within the same company have opposing views about how a product should be developed and managed.
C)departments within an organization that carryout multiple functions due to financial constraints within the company.
D)a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals.
E)departments within an organization that manage the same product with distinctly different marketing programs to reach different target markets.

Accepted Answer

Text term definition-cross-functional teams.

Question 8

When developing new offerings,marketing may provide staff to serve as part of ________,which consists of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.
A)a cross-functional team
B)a department
C)a strategic business unit
D)an organization
E)a business consortium

Accepted Answer

When developing marketing programs for new or improved offerings,an organization's senior management may form cross-functional teams.These consist of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.

Question 9

On the northern tip of Goose Island in the Chicago River sits the William Wrigley Jr.Company's Global Innovation Center.Here,Wrigley creates new products using a joint effort by some 250 full-time food scientists,researchers,and marketers.The people who work in this center are most likely members of
A)an innovation squad.
B)a business consortium.
C)a multiple strategic directional team.
D)a strategic evaluation team.
E)a cross-functional team.

Accepted Answer

Cross-functional teams are composed of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals.

Question 10

At the functional level,the marketing department
A)solicits talent from all levels of the organization for strategic corporate planning sessions.
B)promotes its goals to the organization's stakeholders.
C)looks outward,in part by listening to customers.
D)develops the corporate culture.
E)defines the overall strategic direction of the organization.

Accepted Answer

A key role of the marketing department is to look outward by listening to customers,developing and producing offerings,and implementing marketing program activities.

Question 11

Figure 2-2
 
-In Figure 2-2,B represents the "what" element of visionary organization.This is referred to as the
A)organizational tactics.
B)organizational mission.
C)organizational foundation.
D)organizational direction.
E)organizational strategies.

Accepted Answer

Today's visionary organization uses three key elements to (1)specify its foundation (why does it exist?);(2)set a direction (what will it do?);and (3)formulate strategies (how will it do it?).

Question 12

Figure 2-2
 
-In Figure 2-2,C represents the "how" element of visionary organization.This is referred to as the
A)organizational tactics.
B)organizational mission.
C)organizational foundation.
D)organizational direction.
E)organizational strategies.

Accepted Answer

Today's visionary organization uses three key elements to (1)specify its foundation (why does it exist?);(2)set a direction (what will it do?);and (3)formulate strategies (how will it do it?).

Question 13

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as
A)designated teams.
B)strategic business units.
C)cross-functional teams.
D)business committees.
E)venture squads.

Accepted Answer

Text term definition-cross-functional teams.

Question 14

IBM regularly creates what it calls global action teams,which take people from functional groups and bring them together to work on large client projects.These global action teams are a type of
A)innovation group.
B)business consortium.
C)tactical group.
D)SWOT team.
E)cross-functional team.

Accepted Answer

Cross-functional teams consist of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.Sometimes these teams will have representatives from outside the organization,such as suppliers or customers,to assist them.

Question 15

An organization's ________ are the fundamental,passionate,and enduring principles that guide its conduct over time.
A)goals
B)cultures
C)strategies
D)core values
E)mission statements

Accepted Answer

Key term definition-core values.

Question 16

Specialized functions such as marketing and finance are generally referred to as
A)cross-functional teams.
B)managerial groups.
C)divisions.
D)departments.
E)strategic business units.

Accepted Answer

Text term definition-department.

Question 17

Which of the following statements regarding organizational foundation is most accurate?
A)An organizational foundation specifies its goals.
B)An organizational foundation defines the business that it is in.
C)An organization's foundation empowers stakeholders to have a voice in the strategic marketing process.
D)An organization's foundation is its philosophical reason for being-why it exists.
E)An organization's foundation is the company,its product,and its customers.

Accepted Answer

An organization's foundation says,"This is why we exist." Successful visionary organizations use it to provide guidance and inspiration to its employees through three elements: core values,mission (vision),and organizational culture.

Question 18

An organization's foundation includes all of these except which?
A)Organizational culture.
B)Business definition.
C)Vision.
D)Core values.
E)Mission.

Accepted Answer

An organization's foundation includes core values,mission (interchangeable with vision),and organizational culture.

Question 19

Figure 2-2
 
-In Figure 2-2,Box A represents the "why" element of visionary organization.This is referred to as the
A)organizational foundation.
B)organizational tactics.
C)organizational mission.
D)organizational direction.
E)organizational strategies.

Accepted Answer

Today's visionary organization uses three key elements to (1)specify its foundation (why does it exist?);(2)set a direction (what will it do?);and (3)formulate strategies (how will it do it?).

Question 20

Which of the following is one of the key elements of a visionary organization?
A)Set financial goals
B)Specify its foundation
C)Establish detailed marketing tactics
D)Assign job responsibilities
E)Establish an organizational chart

Accepted Answer

Today's visionary organization uses three key elements to (1)specify its foundation,(2)set a direction,and (3)formulate strategies.

Quiz 2: Developing Successful Organizational and Marketing Strategies

Successful organizations must be visionary,which includes the ability to

An organization's foundation includes which of the following?

An organization's foundation can be broken into three key elements:

In general,a visionary organization asks which three types of questions to specify its foundation,set a direction,and formulate strategies?

A key role of the marketing department is to "look outward." This is accomplished by

The philosophical reason for an organization's existence is referred to as its organizational

Cross-functional teams refer to

When developing new offerings,marketing may provide staff to serve as part of ________,which consists of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.

At the functional level,the marketing department

Figure 2-2 -In Figure 2-2,B represents the "what" element of visionary organization.This is referred to as the

Figure 2-2 -In Figure 2-2,C represents the "how" element of visionary organization.This is referred to as the

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as

IBM regularly creates what it calls global action teams,which take people from functional groups and bring them together to work on large client projects.These global action teams are a type of

An organization's ________ are the fundamental,passionate,and enduring principles that guide its conduct over time.

Specialized functions such as marketing and finance are generally referred to as

Which of the following statements regarding organizational foundation is most accurate?

An organization's foundation includes all of these except which?

Figure 2-2 -In Figure 2-2,Box A represents the "why" element of visionary organization.This is referred to as the

Which of the following is one of the key elements of a visionary organization?