Question 1

How would the following environmental trends influence the success of a manufacturer of high-definition televisions (HDTVs): (1)growing number of older Americans;(2)population shifts to remote suburbs and small towns;(3)increase in per capita income and standard of living;and (4)increased use of various types of communication technology?

Accepted Answer

The answer of How would the following environmental trends influence...

Question 2

Which generational cohort is often referred to as the echo-boom? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The answer of Which generational cohort is often referred to...

Question 3

How do the macroeconomic conditions as well as consumer income affect marketing?

Accepted Answer

The answer of How do the macroeconomic conditions as well...

Question 4

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Accepted Answer

The answer of List the five environmental forces that have...

Question 5

Which of the following statements regarding the Geek Squad is most accurate?

Accepted Answer

Many changes in the environment occurred to create the need for Geek Squad's services.The most obvious changes may be related to technology.Another environmental change that contributes to the popularity of Geek Squad is the change in social factors such as demographics and culture.Competition,economics,and the regulatory environment have also had a big influence on Geek Squad.

Question 6

The Better Business Bureau

Accepted Answer

The best-known self-regulatory group is the Better Business Bureau (BBB).This agency is a voluntary alliance of companies whose goal is to help maintain fair practices.The BBB is a nonprofit corporation that tries to use "moral suasion" to encourage members to comply with its standards.The television industry has its own self-regulating board.

Question 7

Define technology.How does it affect marketing?

Accepted Answer

The answer of Define technology.How does it affect marketing?...

Question 8

Self-regulation refers to

Accepted Answer

Key term definition-self-regulation.

Question 9

Identify the five environmental forces that affect an organization,and explain them using the coffee industry as an example.What might you predict would be the future of the coffee industry?

Accepted Answer

The answer of Identify the five environmental forces that affect...

Question 10

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Accepted Answer

The answer of Give an example of how each of...

Question 11

The best-known self-regulatory group is the ________,which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Accepted Answer

The best-known self-regulatory group is the Better Business Bureau (BBB).This agency is a voluntary alliance of companies whose goal is to help maintain fair practices.The BBB is a nonprofit corporation that tries to use "moral suasion" to encourage members to comply with its standards.

Question 12

Describe four generational cohorts that are of interest to marketers today.

Accepted Answer

The answer of Describe four generational cohorts that are of...

Question 13

Explain the trends in the racial and ethnic composition of the United States.How can marketers use this information?

Accepted Answer

The answer of Explain the trends in the racial and...

Question 14

One of the problems associated with self-regulation is

Accepted Answer

The problems associated with self-regulation include noncompliance by members and enforcement.

Question 15

In 2002,Geek Squad was purchased by leading retailer

Accepted Answer

Geek Squad was purchased by Best Buy in 2002 for about $3 million.Best Buy research revealed that consumers were beginning to see service as a critical element of an electronics purchase.

Question 16

How does technology affect customer value?

Accepted Answer

The answer of How does technology affect customer value?...

Question 17

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The answer of Which generational cohort is also known as...

Question 18

When a firm or business displays the Better Business Bureau (BBB)Accredited Business logo on its store window or website,it assures consumers that

Accepted Answer

The best-known self-regulatory group is the Better Business Bureau (BBB).This agency is a voluntary alliance of companies whose goal is to help maintain fair practices.The BBB is a nonprofit corporation that tries to use "moral suasion" to encourage members to comply with its standards.

Question 19

Geek Squad set out to provide timely and effective help with all computing needs regardless of the make,model,or place of purchase.Employees were called "agents" and wore uniforms with a Geek Squad logo to create a "humble" attitude that was not threatening to customers.Agents could also be identified by

Accepted Answer

The Geek Squad "agents" drove black-and-white cars known as Geekmobiles.

Question 20

The Better Business Bureau (BBB)tries to use ________ to get its members to comply with its standards of business conduct.

Accepted Answer

The best-known self-regulatory group is the Better Business Bureau (BBB).This agency is a voluntary alliance of companies whose goal is to help maintain fair practices.The BBB is a nonprofit corporation that tries to use "moral suasion" to encourage members to comply with its standards.

Quiz 3: Scanning the Marketing Environment

Which generational cohort is often referred to as the echo-boom? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

How do the macroeconomic conditions as well as consumer income affect marketing?

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Which of the following statements regarding the Geek Squad is most accurate?

The Better Business Bureau

Define technology.How does it affect marketing?

Self-regulation refers to

Identify the five environmental forces that affect an organization,and explain them using the coffee industry as an example.What might you predict would be the future of the coffee industry?

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

The best-known self-regulatory group is the ________,which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Describe four generational cohorts that are of interest to marketers today.

Explain the trends in the racial and ethnic composition of the United States.How can marketers use this information?

One of the problems associated with self-regulation is

In 2002,Geek Squad was purchased by leading retailer

How does technology affect customer value?

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

When a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website,it assures consumers that

The Better Business Bureau (BBB) tries to use ________ to get its members to comply with its standards of business conduct.