Firms such as General Electric, Johnson & Johnson, Coca-Cola, and British Airways focus their attention on ________ to maximize customer satisfaction and retention in part by offering training to handle complaints, answer questions, and solve consumer problems.
A) value perception
B) postpurchase behavior
C) noncompetitive pricing
D) comparison pricing
E) prepurchase behavior

Question

Quizplus · Accepted Answer

These firms focus on postpurchase behavior to ensure customer satisfaction and retention by addressing complaints, answering questions, and solving consumer problems after the purchase has been made.

Firms Such as General Electric, Johnson & Johnson, Coca-Cola, and British