The ________ is influenced by situational, psychological, sociocultural, and marketing mix influences.
A) consumer purchase decision process
B) organizational buying decision process
C) marketing research process
D) marketing program
E) consumer socialization process

Question

Quizplus · Accepted Answer

The consumer purchase decision process is influenced by situational, psychological, sociocultural, and marketing mix influences as these factors affect how consumers make purchasing decisions.

The ________ Is Influenced by Situational, Psychological, Sociocultural, and Marketing