A consumer's purchases are often influenced by the views,opinions,or behaviors of others.Which of the following is an aspect of this personal influence?
A)parental guidance
B)peer pressure
C)opinion leadership
D)government regulation
E)psychographics

Question

Quizplus · Accepted Answer

A consumer's purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence are very important to marketing: opinion leadership and word-of-mouth activity.

A Consumer's Purchases Are Often Influenced by the Views,opinions,or Behaviors