An American Express advertising claim that "membership has its privileges" creates which type of reference group?
A) aspiration group
B) dissociative group
C) assimilation group
D) integrated group
E) associative group

Question

Quizplus · Accepted Answer

An aspiration group is a group that an individual admires and wants to belong to. The American Express advertising claim "membership has its privileges" creates an aspiration group because it suggests that American Express members are part of an exclusive group with special benefits.

An American Express Advertising Claim That "Membership Has Its Privileges