A global market entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company is referred to as
A) licensing.
B) a joint venture.
C) direct exporting.
D) contract assembly.
E) dual adaptation.

Question

Quizplus · Accepted Answer

A joint venture is a global market entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company.

A Global Market Entry Strategy in Which a Foreign Company