Figure 8-1

-According to Figure 8-1 above,what does A represent in the marketing research process?
A)Collect relevant information.
B)Develop the research plan.
C)Develop findings.
D)Take marketing actions.
E)Define the problem.

Question

Figure 8-1
 
-According to Figure 8-1 above,what does A represent in the marketing research process?
A)Collect relevant information. 
B)Develop the research plan. 
C)Develop findings. 
D)Take marketing actions. 
E)Define the problem.

Quizplus · Accepted Answer

Step 1 of the five-step marketing research approach,define the problem,includes setting the research objectives and identifying possible marketing actions.

Figure 8-1 -According to Figure 8-1 Above,what Does a Represent in the a Represent