Figure 8-1

-According to Figure 8-1 above,what does B represent in the marketing research process?
A)Develop findings.
B)Define the problem.
C)Collect relevant information.
D)Develop the research plan.
E)Take marketing actions.

Question

Figure 8-1
 
-According to Figure 8-1 above,what does B represent in the marketing research process?
A)Develop findings. 
B)Define the problem. 
C)Collect relevant information. 
D)Develop the research plan. 
E)Take marketing actions.

Quizplus · Accepted Answer

Step 2 of the five-step marketing research approach,develop the research plan,includes specifying the constraints,identifying data needed for marketing actions,and determining how to collect data.

Figure 8-1 -According to Figure 8-1 Above,what Does B Represent in the B