Figure 8-1

-According to Figure 8-1 above,what does C represent in the marketing research process?
A)Define the problem.
B)Collect relevant information.
C)Develop the research plan.
D)Develop findings.
E)Take marketing actions.

Question

Figure 8-1
 
-According to Figure 8-1 above,what does C represent in the marketing research process?
A)Define the problem. 
B)Collect relevant information. 
C)Develop the research plan. 
D)Develop findings. 
E)Take marketing actions.

Quizplus · Accepted Answer

Step 3 of the five-step marketing research approach,collect relevant information,includes obtaining secondary data and obtaining primary data.

Figure 8-1 -According to Figure 8-1 Above,what Does C Represent in the C