After a bankruptcy,SwissAir was able to regroup and wanted to resume flying if it could regain at least 75 percent of its lost customers.It decided to allocate $50,000 to determine the likelihood that its former customers would fly on the airline again and find methods requiring little or no money that could be used to increase that probability.This description represents which step in the marketing research approach?
A)Define the problem.
B)Develop the research plan.
C)Collect relevant information.
D)Develop findings.
E)Take marketing actions.

Question

Quizplus · Accepted Answer

SwissAir used Step 1 of the five-step marketing research approach to define the problem and set the research objectives to identify the possible marketing actions that may solve the marketing problem-in this case determining if former customers would fly on the airline again.

After a Bankruptcy,SwissAir Was Able to Regroup and Wanted to Resume