After defining the problem,the next step in the five-step marketing research approach is to
A)develop the research plan.
B)evaluate the results.
C)examine the alternatives.
D)list the variables.
E)conduct the experiment.

Question

Quizplus · Accepted Answer

Step 2 of the five-step marketing research approach,develop the research plan,involves: (1)specifying the constraints on the marketing research activity;(2)identifying the data needed for marketing decisions;and (3)determining how to collect the data.

After Defining the Problem,the Next Step in the Five-Step Marketing