In setting research objectives,marketers have to be clear on the purpose of research they are about to do that leads to marketing actions.The three main types of marketing research include exploratory research,causal research,and ________ research.
A)virtual
B)descriptive
C)financial
D)interdisciplinary
E)interactive

Question

Quizplus · Accepted Answer

The three main types of marketing research include exploratory research,descriptive research,and causal research.Descriptive research generally involves trying to find the frequency with which something occurs or the extent of a relationship between two factors.

In Setting Research Objectives,marketers Have to Be Clear on the Purpose