Figure 9-11

-The perceptual map in Figure 9-11 above shows adult perceptions for beverages.Suppose a marketer is introducing a new beverage that is higher-than-average in nutrition and is intended for adults.It will probably be most useful to promote the drink as similar to what?
A)tea
B)fruit-flavored drinks
C)sugared soft drinks
D)regular milk
E)coffee

Question

Figure 9-11
 
-The perceptual map in Figure 9-11 above shows adult perceptions for beverages.Suppose a marketer is introducing a new beverage that is higher-than-average in nutrition and is intended for adults.It will probably be most useful to promote the drink as similar to what?
A)tea 
B)fruit-flavored drinks 
C)sugared soft drinks 
D)regular milk 
E)coffee

Quizplus · Accepted Answer

For the planned ads,the beverage producer should position its drink against drinks in Figure 9-11 that are high on the vertical nutrition axis and on the right,adult-oriented.The most appropriate beverage for this comparison might be tea.

Figure 9-11 -The Perceptual Map in Figure 9-11 Above Shows Adult Perceptions