Which of the products listed below would be the best candidate for full-scale market testing?
A)totally free checking account from Bank One
B)household frequent flyer program from Delta Airlines
C)mid-priced luxury sedan made in America by Mazda
D)new iced coffee beverage from Starbucks
E)slimmer iMac computer

Question

Quizplus · Accepted Answer

Testing a service beyond the concept level is very difficult because the service is intangible,and consumers can't see what they are buying.Similarly,test markets for expensive consumer products such as cars and computers are impractical.Thus,the new iced coffee product would lend itself best to full-scale market testing.

Which of the Products Listed Below Would Be the Best