Primary demand is a desire for the ________ rather than for a ________;it might be the focus of marketing when there are few competitors with the same product.

Question

Quizplus · Accepted Answer

Advertising and promotion expenditure in the introduction stage are often made to stimulate primary demand,the desire for a product class rather than for a specific brand,when there are few competitors with the same product,like at the introduction stage.

Primary Demand Is a Desire for the ________ Rather Than