If a customer is reluctant to try a new product because she's afraid it might make her ill,the company is most likely facing a(n)________ barrier.

Question

Quizplus · Accepted Answer

Factors that affect whether a consumer will adopt a new product include usage barriers (the product is not compatible with existing habits),value barriers (the product provides no incentive to change),risk barriers (physical,economic,or social),and psychological barriers (cultural differences or image).

If a Customer Is Reluctant to Try a New Product