Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a risk barrier?
A) "It is against my religion."
B) "What if I can't make the monthly payments?"
C) "I don't want to try this if it means I have to swallow it with milk."
D) "Big deal,the only difference is the shape of the package."
E) "Sure I'll try it;why not!"
Correct Answer:
Verified
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