Which of the following is the most important aspect conveyed by the American Express credit card and travel brand,which focuses on providing unique services and attentive service provision?
A)its international experience
B)differentiation and an image of quality
C)the ownership of the company
D)the nonprofit aspect of the company
E)the patent for its service

Question

Quizplus · Accepted Answer

Strong brand names and symbols are important for service marketers,not only as a means of differentiation but also to convey an image of quality.

Which of the Following Is the Most Important Aspect Conveyed