Because of the intangible nature of services,consumers often perceive price as a possible indicator of the ________ of the service.
A)profit or ROI
B)customer value
C)quality
D)target market
E)cost

Question

Quizplus · Accepted Answer

Because of the intangible nature of services,price is often perceived by consumers as a possible indicator of the quality of the service.

Because of the Intangible Nature of Services,consumers Often Perceive Price