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Which of the Following Statements About Relationship Marketing Is Most

Question 147

Multiple Choice

Which of the following statements about relationship marketing is most accurate?


A) The number of encounters in a service experience should always be the same.
B) The service encounter represents an opportunity to develop social bonds with customers.
C) An after-holiday sale is a good incentive to create a loyal customer relationship.
D) The purpose of relationship marketing is to benefit the customer,not the organization.
E) A major customer benefit of relationship marketing is a reduction in the price that is paid for the services an organization renders.

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