Which of the following statements about relationship marketing is most accurate?
A) The number of encounters in a service experience should always be the same.
B) The service encounter represents an opportunity to develop social bonds with customers.
C) An after-holiday sale is a good incentive to create a loyal customer relationship.
D) The purpose of relationship marketing is to benefit the customer,not the organization.
E) A major customer benefit of relationship marketing is a reduction in the price that is paid for the services an organization renders.
Correct Answer:
Verified
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