A(n) ________ exists when producers and ultimate consumers deal one-on-one with each other.
A) strategic channel alliance
B) direct channel
C) horizontal marketing exchange
D) indirect channel
E) dual distribution channel
Correct Answer:
Verified
Q44: A direct channel exists when
A) producers and
Q46: Marketing channels help create value for consumers
Q47: In a direct channel, all channel functions
Q48: As the number of intermediaries between a
Q50: Having a product or service where consumers
Q50: Intermediaries perform facilitating function activities,which assist producers
Q53: Though uninformed consumers focus largely on the
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Q59: The Schwan's Company of Marshall,Minnesota,the largest direct-to-home
Q60: Extending credit to customers is an example
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