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The Schwan's Company of Marshall,Minnesota,the Largest Direct-To-Home Provider of Foods

Question 59

Multiple Choice

The Schwan's Company of Marshall,Minnesota,the largest direct-to-home provider of foods in the United States,uses route sales representatives who sell from refrigerated trucks.This particular method of distribution is referred to as a(n)


A) indirect channel.
B) direct channel.
C) facilitated channel.
D) customer-service channel.
E) truck-jobber channel.

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