Figure 16-8

-Which of the following retailers would best fit in quadrant C shown in the retail positioning matrix,Figure 16-8 above?
A)Kmart
B)Dillard's department store
C)7-Eleven convenience store
D)Payless ShoeSource
E)Lamborghini automobile dealer

Question

Figure 16-8
 
-Which of the following retailers would best fit in quadrant C shown in the retail positioning matrix,Figure 16-8 above?
A)Kmart 
B)Dillard's department store 
C)7-Eleven convenience store 
D)Payless ShoeSource 
E)Lamborghini automobile dealer

Quizplus · Accepted Answer

The vertical dimension is breadth of product line.The horizontal dimension is value added.Payless has a very narrow product line and is low on the value added dimension (not very prestigious).

Figure 16-8 -Which of the Following Retailers Would Best Fit in Quadrant