Question 1

A retail outlet that focuses on one type of product at very competitive or discount prices and often dominates the market is referred to as a
A)general merchandise store.
B)value outlet.
C)hypermarket.
D)category killer.
E)department store.

Accepted Answer

Key term definition-category killer.

Question 2

Offering several unrelated product lines in a single store is referred to as
A)intertype competition.
B)multiple distribution.
C)scrambled merchandising.
D)a department store.
E)a specialty outlet.

Accepted Answer

Key term definition-scrambled merchandising.

Question 3

Stores that carry a broad product line,with limited depth,are referred to as
A)limited-line stores.
B)general merchandise stores.
C)scrambled merchandise stores.
D)hypermarkets.
E)intertype outlets.

Accepted Answer

Key term definition-general merchandise stores.

Question 4

The variety of different items a store carries is referred to as the
A)retailing mix.
B)depth of product line.
C)breadth of product line.
D)width of product line.
E)length of product line.

Accepted Answer

Key term definition-breadth of product line.

Question 5

A drugstore that sells pharmaceuticals,beauty aids,camera equipment,nonperishable groceries,and small hardware items is an example of a retailer using
A)multiple distribution channels.
B)full service.
C)scrambled merchandising.
D)intertype competition.
E)dual channel marketing.

Accepted Answer

Scrambled merchandising is offering several unrelated product lines in a single store,as in the drugstore.

Question 6

Staples is a specialty discount retailer that focuses on one type of product-office supplies.Staples is an example of a
A)hypermarket.
B)superstore.
C)category killer.
D)department store.
E)focused merchandise stores.

Accepted Answer

Category killers dominate the market.Staples is a category killer in the office supply market.

Question 7

Stores that carry a considerable assortment (depth)of a related line of items are referred to as
A)limited-line stores.
B)general merchandise stores.
C)scrambled merchandise stores.
D)hypermarkets.
E)intertype outlets.

Accepted Answer

Limited-line stores carry a considerable assortment (depth)of a related line of items.

Question 8

Sally Beauty Supply sells products for hair,skin,and nail care as well as cosmetics.It is most likely classified as which retail variation based on the considerable assortment of beauty and personal care products it carries?
A)single-line
B)full-service
C)full-line
D)limited-service
E)limited-line

Accepted Answer

Stores that carry a considerable assortment (depth)of a related line of items are referred to as limited-line stores.Sally Beauty Supply carries a large assortment of items within each of a few lines,making it a limited-line retailer.

Question 9

Nike offers shoes for men,women,and children in many sizes and widths.It offers running,cross training,walking,golf,and other types of shoes.This is an example of the ________ that Nike offers to its customers through its own stores or other retailers such as Foot Locker.
A)product items
B)depth of product line
C)breadth of product line
D)versatility of product family
E)variety of product mix

Accepted Answer

Depth of product line means the store carries a large assortment of each item,such as is the case with Nike.

Question 10

Mike's Camera is a retailer that carries a full line of professional and amateur cameras,develops and/or prints all types of film and digital photos,and even sells darkroom equipment.Mike's Camera is an example of a(n)
A) hypermarket.
B) general merchandise store.
C) scrambled merchandise store.
D) intertype outlet.
E) specialty outlet.

Accepted Answer

Mike's Camera carries a tremendous depth in one primary line of merchandise,a characteristic of specialty outlets.

Question 11

Limited- and single-line stores are often referred to as
A)specialty outlets.
B)general merchandise stores.
C)scrambled merchandise stores.
D)intertype outlets.
E)hypermarkets.

Accepted Answer

Key term definition-specialty outlets.

Question 12

Stores like Dillard's,Macy's,and Neiman Marcus carry a wide range of different types of products but not an extensive number of items within each type.These retailers are known as
A)limited-line stores.
B)scrambled merchandise stores.
C)hypermarkets.
D)intertype outlets.
E)general merchandise stores.

Accepted Answer

Dillard's,Macy's,and Neiman Marcus,which carry a broad product line with limited depth,are referred to as general merchandise stores.

Question 13

Scrambled merchandising refers to
A)displaying merchandise throughout a store rather than keeping all similar items together in rows on a shelf or point-of-purchase displays.
B)offering several unrelated product lines in a single store.
C)changing the position in which items are displayed in a store to create customer interest in a variety of product lines.
D)offering several related product lines in multiple stores.
E)offering several related product lines in a single store.

Accepted Answer

Key term definition-scrambled merchandising.

Question 14

Victoria's Secret,a nationwide chain,carries great depth in women's lingerie-and almost no other products.Victoria's Secret is an example of a(n)
A) limited-line store.
B) single-line store.
C) intertype outlet.
D) general merchandise store.
E) scrambled merchandise store.

Accepted Answer

A store that carries a tremendous depth in one primary line of merchandise is called a single-line store,the situation with Victoria's Secret.

Question 15

Depth of product line refers to
A)the percentage of goods stored as inventory.
B)the variety of different product items a store carries.
C)variations in price and color on specific items in a store.
D)the assortment of each item carried by a store.
E)the number of different product classes owned by a corporate chain.

Accepted Answer

Key term definition-depth of product line.

Question 16

Stores that carry tremendous depth in one primary line of merchandise are referred to as
A)hypermarkets.
B)intertype outlets.
C)scrambled merchandise stores.
D)limited-line stores.
E)single-line stores.

Accepted Answer

Stores that carry tremendous depth in one primary line of merchandise are single-line stores.

Question 17

A large assortment of each item within a product line in a store is referred to as
A)product span.
B)breadth of product line.
C)length of product line.
D)width of product line.
E)depth of product line.

Accepted Answer

Key term definition-depth of product line.

Question 18

Your local Target retailer carries a variety of different items.You can find everything ranging from socks and DVDs to baby items and groceries.This is an example of the ________ carried by Target.
A)breadth of product line
B)depth of product line
C)variety of brand extension
D)breadth of product class
E)product mix

Accepted Answer

Breadth of product line means the store carries a variety of different items,such as appliances,clothing,groceries,etc.

Question 19

Dick's Sporting Goods is most likely classified as which retail variation based on its considerable assortment (depth)of a related line of items?
A)single-line
B)full-service
C)full-line
D)limited-service
E)limited-line

Accepted Answer

Dick's carries a considerable assortment of a related line of items.This would make it a limited-line retailer.

Question 20

Your local Hallmark retailer carries thousands of greeting cards.You can find cards for a twin birthday,graduation,from my cat to yours,and many other unique occasions.This is an example of the ________ that the Hallmark retailer carries.
A)depth of product line
B)breadth of product line
C)height of product line
D)length of product line
E)width of product line

Accepted Answer

Depth of product line means that the store carries a large assortment of each item,such as specific and unusual titles of greeting cards.

Quiz 16: Retailing and Wholesaling

A retail outlet that focuses on one type of product at very competitive or discount prices and often dominates the market is referred to as a

Offering several unrelated product lines in a single store is referred to as

Stores that carry a broad product line,with limited depth,are referred to as

The variety of different items a store carries is referred to as the

A drugstore that sells pharmaceuticals,beauty aids,camera equipment,nonperishable groceries,and small hardware items is an example of a retailer using

Staples is a specialty discount retailer that focuses on one type of product-office supplies.Staples is an example of a

Stores that carry a considerable assortment (depth) of a related line of items are referred to as

Sally Beauty Supply sells products for hair,skin,and nail care as well as cosmetics.It is most likely classified as which retail variation based on the considerable assortment of beauty and personal care products it carries?

Nike offers shoes for men,women,and children in many sizes and widths.It offers running,cross training,walking,golf,and other types of shoes.This is an example of the ________ that Nike offers to its customers through its own stores or other retailers such as Foot Locker.

Mike's Camera is a retailer that carries a full line of professional and amateur cameras,develops and/or prints all types of film and digital photos,and even sells darkroom equipment.Mike's Camera is an example of a(n)

Limited- and single-line stores are often referred to as

Stores like Dillard's,Macy's,and Neiman Marcus carry a wide range of different types of products but not an extensive number of items within each type.These retailers are known as

Scrambled merchandising refers to

Victoria's Secret,a nationwide chain,carries great depth in women's lingerie-and almost no other products.Victoria's Secret is an example of a(n)

Depth of product line refers to

Stores that carry tremendous depth in one primary line of merchandise are referred to as

A large assortment of each item within a product line in a store is referred to as

Your local Target retailer carries a variety of different items.You can find everything ranging from socks and DVDs to baby items and groceries.This is an example of the ________ carried by Target.

Dick's Sporting Goods is most likely classified as which retail variation based on its considerable assortment (depth) of a related line of items?

Your local Hallmark retailer carries thousands of greeting cards.You can find cards for a twin birthday,graduation,from my cat to yours,and many other unique occasions.This is an example of the ________ that the Hallmark retailer carries.