Which of the following statements regarding the role of salespeople is most accurate?
A)Salespeople can identify creative solutions to customer problems.
B)Salespeople have little say in a company's account management policies.
C)Salespeople truly know their customers and therefore are the best resource for segmenting and selecting target markets.
D)Salespeople are the most highly trained of all a firm's employees and therefore have the greatest job security.
E)Salespeople are traditionally given greater authority than other company employees and therefore can offer customers the best financial terms for their purchases.

Question

Quizplus · Accepted Answer

As the critical link between the firm and its customers,salespeople can create customer value by: (1)identifying creative solutions to customer problems,(2)easing the customer buying process,and (3)following through after the sale.

Which of the Following Statements Regarding the Role of Salespeople